Counterpoint research says that the iPhone maintained its lead in UK smartphone market share in Q3, but is just 0.4% ahead of second-placed Samsung. The firm puts Apple’s share at 34.4% against Samsung at 34.0% …
Counterpoint said that Apple’s sales had declined in Q3, suggesting that sales of the iPhone 8 in the last few days of the quarter had not offset the drop in purchases from those awaiting the iPhone X.
The report also notes that Apple dominates the premium segment, while Samsung’s sales span all price-points.
Earlier this month, Strategy Analytics said that Apple was comfortably ahead of Samsung in U.S. sales during the same quarter, with a 30.4% share against Samsung’s 25.1%.
All eyes will be on the final quarter of the year, reflecting sales of the iPhone X. Apple has not revealed any numbers, but has said that demand for the new flagship phone is ‘off the charts.’
